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by Erika Togashi July 02, 2018 3 min read
Profession / Business / Title:
Designer & Business Owner of SEPTEMBER – sustainable surf & swimwear
Jane of All Trades
List of brands designed for:
Patagonia
The North Face
J.Crew
Deus Ex Machina
How long have you been in your profession?
15 years
Ivy wears the Malibu One Piece in Ivory
Real talk- PROS vs CONS in your profession?
It’s never what you think it’s going to be.
PROS:
The people. I’ve met some of my closest friends through work. I wouldn’t be where I am now in my career if it weren’t for the amazing mentors and role models I’ve met throughout the years. I’ve been so fortunate that at all the companies I’ve worked for, the level of respect, encouragement and compassion towards each other in the design department has been next level. I know there are many companies where that is not the case.
Being creative and seeing your vision come to life. There is a great joy and feeling of accomplishment when you see people appreciate and love your designs.
Being able to travel to all parts of the world for work; seeing and experiencing other cultures and exploring many parts of the world were all opened to me through my jobs. Having the opportunity to product test the gear I was designing for pro athletes let me also snowboard, climb and mt. bike to some amazing places on earth. These opportunities are unique to working in the Outdoor Industry and I didn’t have them when I worked for fashion brands – but the work life balance that is highly encouraged and a big part of each companies’ culture. I didn’t appreciate it until I no longer had it!
CONS:
You only really design about 10% of the time. The rest is dealing with the backend of design ie: dealing with factories, ordering fabric, fitting samples, reviewing patterns, QC and the list goes on…
POLITICS of the game. In the Outdoor Industry it is still very much a boy's club and well, if you’re not a boy, the uphill climb is that much more difficult. In the fashion world, it’s all about who you know, what you wear, & where you went and if you don't want to play that game…well….you’re most likely going to be on the outside circle.
Boardshort designs for Deus Ex Machina
Best moment in your career?
When I was hired to design for J.Crew Men’s after everyone said it would be nearly impossible to move from designing in the Outdoor Industry to designing in the fashion industry without a design degree. Right now is another best moment in my career, after 1.5years of product testing, I launched my own surf & swimwear brand – SEPTEMBER.
Most challenging moment in your career?
Taking that final leap and really committing to SEPTEMBER 100%. Everything associated with SEPTEMBER is me – my heart and soul and putting it out in the world can be really challenging. I no longer can hide my designs behind the mask of another brand.
Ivy wears the Eden Top and Lucky Bottom in Ivory.
What advice can you offer potential designers?
It’s never as glamorous as it looks from the outside, but it’s way more rewarding than you can ever imagine. Listen, learn, be patient and earn your dues. Hustle, put in the long, late hours and understand that there is so much more to learn about being a designer than what you learned in school. Respect everyone you work with regardless of what department they work in. Trim development or QC testing might not sound as ‘glamourous’ as being a designer, but it’s a team effort and without everyone collectively working and respecting each other – the product will always suffer.
Your thoughts on diversity and/or inclusivity in the design industry?
It’s been over 4 years since working for a US-based brand and I hope things have changed since then, but the majority, if not all, brands I’ve designed for have been led by white males and it was a real exclusive ‘boy’s club” and if you are of a different race or gender – it could be real isolating. From what I hear and read, that’s changing – but I wouldn’t be able to tell you first hand. I’m a little out of touch living in Bali.
Favorite inspirational quote?
You don’t need a lot of things, you just need the right things.
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I’ve been wearing the Atoll Bikini Top lounging in the sun and staying active at the beach—it’s quickly become my go-to. The fit is true to size and feels super supportive thanks to the molded elastic under the bust and adjustable straps. I love how soft the fabric is, and it is such a flattering fit without feeling restrictive.
As someone who’s in and out of the ocean all the time, I appreciate that it holds up well in saltwater and sun—and the UPF 50+ protection is a huge bonus. Plus, the fact that it’s made from regenerated materials like ghost nets and ocean plastic makes me feel good about wearing it!
As a minimal, stylish piece that fits well & feels good, I'd highly recommend!
I have never felt more supported and hugged by a suit. The fabric is the top notch quality. I’m heavy on the chest so it is normally such a struggle to find a surf suit that fits perfect. I can surf in this suit without it moving at all! Couldn’t suggest this suit more!! Also side note.. FAV pilates and yoga outfit as well!! Will be wearing this suit all day everyday this summer!!
I've been wearing my September Atoll Top and Lucky bottoms to the pool and the beach and just love the classic fit. It's super elegant and functional, so I can lounge in it or be active and take it out to the surf! The Lagoon Green Stripe print is super fun too and makes me feel like I'm surfing in the 60s which is such a vibe.
This bikini supports good and stays in place while surfing this was exactly what I needed! I can not believe how comfortable with this bottom, highly recommend 🙌🙌🙌
This is one of my favorite one pieces to surf in! The material is soooo silky smooth and it fits snug but comfy. The back detail is cute and it doesn’t move around even in big surf! If it’s a sunny day I like to throw a cropped rash guard over it.
I’m 5’3” and am wearing XS (My usual size AU6) it fits me perfect. The print and color is super cute and standing out in the water. This suit is also so comfortable and You don't need to worry anything while surfing. Defiantly recommend!!
I purchased this item few months ago, I enjoyed it very much.
I believe this is the prettiest bikini I ever had. The fit is very flattering, the fabric is simply beautiful and really well made. I'm in awe. Needed to exchange for a different size (only the top) and the whole process was easy. I cannot wait for my second purchase!
Great colour and design
Love how the material feels and the color!
Great piece
Love this green and white pattern and the easy fit!
The Scorpion top is fantastic! I love the high neck and long sleeves for sun protection. The ribbed texture is a nice touch, and the quality is amazing. It feels so luxurious and super comfy. It pairs wonderfully with either the Lucky or Eros bottom. Definitely a great addition to my swimwear collection!
I recently picked up the Eros bottom, and it’s my new favorite for surfing this season. It’s cheekier than the Lucky, which I like, and the high waist is super flattering. Plus, it stays put, even in big waves. The quality is top-notch and totally luxury. Definitely my go-to for the recent summer swells.
I just got the Topanga surf top, and it's awesome! It's like a sports bra, super comfy, and it stays put. The quality is great, really sturdy and holds up well in the water. Plus, it fits perfectly true to size. Definitely a solid choice for any surf day!